Meriggiare
Branding
DELIVERABLES: Menu design, social media, business card, & touchpoints.
PROGRAM: Indesign, Illusstrator, Photoshop
PROJECT OVERVIEW
Meriggiare is designed as a visual identity for a restaurant. The logo is handwritten script, the vibe is minimal and uses line drawn imagery.
project concept
Meriggiare is an Italian word meaning “to rest in the shade.” The concept around the beach club is based off of the beach club scene across the Amalfi Coast in Italy. They are higher-end and exclusive. I brought this concept together with the desert resort city in Palm Springs, California. This is a place to be seen and would be an influencer’s dream location.
MENU DESIGN
A minimal style menu with fun font variations representing the chic yet playful atmosphere of the beach club.
COASTERS
The coasters utilize the brand colors and elements. Each element is a representation of something you’d find poolside.
Facebook brand identity
Meriggiare uses social media for marketing their business. Their brand voice matches their brand aesthetic through the color palettes and imagery used and drives clientele in.